Less is More?
architecture & interiors Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP architecture & interiors Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

Less is More?

The notorious verse “Less is More” by Robert Browning, poet and playwright of the Victorian era – a phrase adopted by Mies van der Rohe – is nowadays more actual than ever.

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My Photography, a journey around humankind
customer awareness Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP customer awareness Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

My Photography, a journey around humankind

The intrinsic nature of humanity has always enthralled me.

I believe that we – humans – are not the best animal species on Earth. On the contrary, we tend to disrespect mother nature, destroying the environment that gives us – and all living species – our vital lifeblood.

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We are hiring!
human resources Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP human resources Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

We are hiring!

We are looking for a motivated and proactive Social Media Marketing Specialist, able to broadcast our job – completed and in progress – to the wider audience possible.

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Vita Boutique Fitness
health & fitness, hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP health & fitness, hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

Vita Boutique Fitness

Vita Boutique Fitness has recently opened its new, beautifully refurbished studio at 31 Sloane Square in Chelsea, London, providing its clients with a total fusion workout for a transformative experience.

Learn how shooting for a fitness club keeps you fit.

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Scoop X Pure
fashion & beauty Geena Chohan, production manager fashion & beauty Geena Chohan, production manager

Scoop X Pure

As one of the UK's leading fashion trade shows, Scoop is recognised by designers, fashion buyers and industry experts as the go-to event for showcasing the most exciting collections. This season, Karen Radley - founder and MD of Scoop - collaborated with Pure London to present Scoop X Pure at The Truman Brewery.

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Retouching Beauty
fashion & beauty, customer awareness Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP fashion & beauty, customer awareness Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

Retouching Beauty

Today’s technology indeed gives us incredible tools to manage tasks quicker and with less human resources than before.

Artificial Intelligence (AI) is taking the upper hand over us, controlling our homes, driving our cars, writing our texts and many other tasks… which we eventually forget how to do! I noticed that my handwriting got worse in the last decade, obviously, as I am not training enough on that.

However, as much as it is easy and fun to let computers do our work, knowledge and control are vital in any operation.

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An Italian (coffee) in London
hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

An Italian (coffee) in London

Italians are known for their coffee, but what is it like to taste a true coffee in the heart of London?

Lavazza asked our photographic and video services to document the construction and opening of their first flagship store in the UK.

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9 mistakes designers make when taking pictures of their projects
architecture & interiors, customer awareness Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP architecture & interiors, customer awareness Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

9 mistakes designers make when taking pictures of their projects

It’s incredible how many designers miss presenting their interiors in the best appealing way.

And having worked for almost twenty years as a RIBA chartered architect in the UK and Italy, I was one of them!

During my career, I understood that a designer considers his detailed CAD drawings, skilful handmade perspective views and state-of-the-art computer-generated simulations as everything he needs to present his portfolio and attract new customers.

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Catalogue photos for fashion entrepreneurs
fashion & beauty, customer awareness Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP fashion & beauty, customer awareness Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

Catalogue photos for fashion entrepreneurs

Frequently I am asked to work on imagery for catalogues, whether they are for printed publishing, websites or online sales.

Differently from advertising work – where we usually work with a higher budget – the primary concern of an entrepreneur who needs all his collection photographed is how to get all those shots quickly and within a reasonable expenditure… still achieving good quality, of course!

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The Best Way to spend 3 Days in Sweden… twice!
architecture & interiors Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP architecture & interiors Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

The Best Way to spend 3 Days in Sweden… twice!

Short trips discovering new places while doing my job is probably one of the most exciting things, in my opinion. That’s what happened in Sweden, working for Mia Karlsson Interior Design at the same property twice, five years apart.

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Introducing Maha Alamri
fashion & beauty, architecture & interiors Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP fashion & beauty, architecture & interiors Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

Introducing Maha Alamri

We love photographing fashion on location. And, at the same time, we believe that architecture and interior photography should be made “alive”, introducing other elements of design in the scene borrowed from the fashion world. That is, in essence, a lifestyle approach to our services, which we call “space + style”.

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Set Design for space + style in 6 steps
fashion & beauty, architecture & interiors, hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP fashion & beauty, architecture & interiors, hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

Set Design for space + style in 6 steps

Space + Style, our USP,  is a service tailored exclusively for the hospitality, fashion and design industries. It’s for those who are ready to take their marketing and imagery to the next level.

One of the essential elements of this service is designing a set in the broadest extension that the project requires.

Here is an approach to set design in 6 steps.

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Motors & Bodies photography & film
motors & bodies Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP motors & bodies Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

Motors & Bodies photography & film

It is now time to untangle, rewire and make the most of your business.

Whether you own a dealership, a body shop or you are a private car collector, you might find that this is an excellent moment to photograph your fleet.

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Hospitality 1, 2, 3 - the return to 'normality'
hospitality travel & food Nikki Trailor, copywriter hospitality travel & food Nikki Trailor, copywriter

Hospitality 1, 2, 3 - the return to 'normality'

How hospitality brands can adapt their marketing to stay ahead of the curve.

The race is on for hospitality brands to show customers what they’ve been missing.

People are desperate for a dose of normality - to go out and dine with friends, to sip cocktails at their favourite bar and to hear the buzz of other people revelling in the experience - but some are also nervous about what ‘normal’ looks like.

So how can hospitality businesses entice customers while reassuring them at the same time?

It’s tricky to balance but getting it right can make all the difference in securing bookings as business resumes.

Here are our ideas for setting yourself apart right now…

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As water flows, so does alcohol…
hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

As water flows, so does alcohol…

Dosage advisory, before reading this article: 30% adult content (over 24), 35% reserved to the beverage industry managers, 35% ABV and above is your product rating.
If you are complying with the dosage above, it means you are producing delicious spirits. It also means that your primary selling channel has gone busted thanks to the year-long worldwide lockdown of hospitality venues.

You cannot rely as before on your sales agents – bartenders and spirit sommeliers – and on your shop windows – lounge bars, pubs and restaurants.

What do you do?

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A Room with a View
architecture & interiors Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP architecture & interiors Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

A Room with a View

What happens when your client asks to photograph a sophisticated interior design, where the view from the window is even more outstanding than that?

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This season is all about food!
hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP hospitality travel & food Marco Joe Fazio . ˙ . CCO & director of photography, MArch (hons), AOP

This season is all about food!

If you are a chef, a designer, a stylist or a model willing to experiment with us a different way to show the decadency of food in an irreverent, non-stereotyped, alluring and flamboyant manner, please get in touch.

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