Hospitality 1, 2, 3 - the return to 'normality'
How hospitality brands can adapt their marketing to stay ahead of the curve.
The race is on for hospitality brands to show customers what they’ve been missing.
People are desperate for a dose of normality - to go out and dine with friends, to sip cocktails at their favourite bar and to hear the buzz of other people revelling in the experience - but some are also nervous about what ‘normal’ looks like.
So how can hospitality businesses entice customers while reassuring them at the same time?
It’s tricky to balance but getting it right can make all the difference in securing bookings as business resumes.
Here are our ideas for setting yourself apart right now…
As water flows, so does alcohol…
Dosage advisory, before reading this article: 30% adult content (over 24), 35% reserved to the beverage industry managers, 35% ABV and above is your product rating. If you are complying with the dosage above, it means you are producing delicious spirits. It also means that your primary selling channel has gone busted thanks to the year-long worldwide lockdown of hospitality venues.
You cannot rely as before on your sales agents – bartenders and spirit sommeliers – and on your shop windows – lounge bars, pubs and restaurants.
What do you do?
A Room with a View
What happens when your client asks to photograph a sophisticated interior design, where the view from the window is even more outstanding than that?
![Beyond a [beautiful] shot](https://images.squarespace-cdn.com/content/v1/6155ea59f4981c3260734ce1/1634162848206-01N7EU57PJ748O95MR8C/Retouching+in+the+Digital+Era_thumb.jpg)
Beyond a [beautiful] shot
Understanding the difference between photo development and retouching.
This season is all about food!
If you are a chef, a designer, a stylist or a model willing to experiment with us a different way to show the decadency of food in an irreverent, non-stereotyped, alluring and flamboyant manner, please get in touch.
I'm pickin' up good vibrations...
There is nothing better when doing our job as best as we can, to get rewarding feedback from our clients.
Haggis & Whisky in Edinburgh
A hidden gem in Edinburgh Old Town, Arcade Haggis & Whisky House offers a cosy and welcoming stop to the city wandering.
Let’s re-workout together
Casall sportswear and Jenny Pacey at Harbour Club Kensington
Finally, endless months of push-ups on the living room’s rug and skipping rope in the garden seems to turn to an end. Workouts in video conference goodbye!
The pleasure of training together is back. As going to our favourite gym club is not just about training; it is also a way of socialising and having fun together.
Good to get together
With the intent of getting closer to our clients and partners, at marco joe fazio Ltd. we have just introduced a new tool, Slack communication system between us and other organisations.
Love 4 Legs
As during this period of social distancing many of us are self-isolating at home, I thought to repost a short fashion film, which I produced a few years ago for a masterclass with Nick Knight.
Believe it or not, this project has been shot at home with an iPhone 5s.
Always remember that creativity is king!
e-Luxury starts now!
It is time even for the most prestigious fashion brands to switch from boutique to online sales.
This is why we are enhancing our services to assist our clients – and la Maison Delvaux is one of them – with e-commerce photography.
A very ancient celebration
February 2020, the Carnival of Venice.
My thoughts were wandering on how the carnival is not only a joyful and fun event but mostly an expression of human creativity.
the Beauty in Construction
Building sites are noisy and dusty places.
They are also usually cold and wet during this time of the year, impossible to walk around without being stuck in the mud.
Statistically, they are also among the most dangerous work environments, where risk assessments and safety measures rule over any operation.
But if you get invited or asked to take pictures of the works in progress, bear in mind that they are fascinating places to visit.
la Maison Delvaux
I would never have discovered the outstanding quality of their luxury leather goods if I didn’t have the opportunity to shoot for Delvaux several times.
A Tale of Spirits
Like all fairytales, our story starts with famous words…
ONCE UPON A TIME, there was a liqueur. Its name was well known to all the corners of the world; however, a bit neglected and forgotten during the years, it needed some dusting and polishing.
The name was Grand Marnier.
5 reasons why professional models complement your projects
The best outcome from our services stems from working with enlightened clients who trust our approach and give us a fair amount of free rein to develop outstanding concepts.
Jon Beswick, RIBA architect and managing director of Adventure in Architecture, is one of them. Honouring his company’s name, Jon is adventurous by nature. Amongst many other challenges, in 2012, Jon retraced commander Scott’s expedition to the South Pole for the 100th anniversary. He celebrated the achievement with the first game of cricket at the South Pole!
Rotate Cycling
Rotate Cycling has recently opened its doors in Rivington Street, Shoreditch, the creative hub of London’s East End.
A Tale of Alchemy is available now!
We are proud to inform you all that "A Tale of Alchemy", our book behind the scenes of Grand visual story is now for sale on Blurb.
"What we do best" Episode 1
"I have been working for so many years in architecture and interiors, that I tend to take for granted my ability to capture spaces. However, looking back at my photo portfolio, I have to admit that each time it was a new challenge.”
– Marco Joe Fazio
Do you speak Swedish?
Although Swedish is not a language I master, it is lovely to see that one of my photographs has been featured in an article by Houzz Sweden.