6P Content Blueprint™
A simple, practical system that turns creativity into commercial performance. The 6Ps make every asset intentional, easy to deploy and simple to measure, so your visual storytelling works as a conversion tool that builds trust and returns value over time.
how the 6Ps help to your LAPS funnel
Purpose and Plan support Leads and Appointments
Produce creates what you will show in Presentations
Publish and Promote drive Leads and Appointments at scale
Performance proves ROI and informs the next cycle
1 // Purpose
What we decide: goals, audiences, offers, KPIs.
How it feels: clear and calm.
Outputs: a one-page brief, success metrics, must-haves and nice-to-haves.
Key questions: What does success look like? Who must we move? And what objections block the sale?
2 // Plan
What we design: messages, formats, schedules, budgets, and crews.
How it feels: pondered structure with room for spontaneity.
Outputs: creative treatment, shot plan, content calendar, distribution plan.
Key questions: Where will this live, which moments matter, and how do we repurpose without fatigue?
3 // Produce
What we craft: capture days, direction, performance, light, colour, sound.
How it feels: focused, human, on-point.
Outputs: master film, editorial stills, interviews, BTS, stems and cuts.
Key questions: Are we serving the story? Will this move the right person to the next step?
4 // Publish
What we ship: website placements, social media, email, and PR assets.
How it feels: effortless deployment, nothing left sitting on a drive.
Outputs: Homepage hero, About page video, Landing page galleries, thumbnails, captions, alt text, press releases.
Key questions: Is the asset easy to locate, easy to view, and easy to act upon?
5 // Promote
What we amplify: paid advertising, partnerships, affiliate programs, and events.
How it feels: precise and respectful, never pushy.
Outputs: ad-ready variants, audience tests, partner-ready deliverables, and event screen packs.
Key questions: Who else can carry this story, and which audience delivers the best cost per result?
6 // Performance
What we learn: reporting, insight, iteration.
How it feels: accountable creativity.
Outputs: monthly snapshot, watch-through, time on page, enquiry quality, assisted conversions.
Key questions: What moved the needle? What do we cut? What do we double down on for better ROI?
what you receive at a glance
A single source of truth for goals, schedules, and deliverables
A coherent library of assets that look attractive and sell convincingly
A deployment checklist ensuring content is utilised fully across websites, social channels, and email
A straightforward scorecard that converts results into next steps
micro FAQs
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No. It provides everyone with the same map, allowing us to tailor your journey with confidence.
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Yes, to the level your package includes, with guidance or full support.
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Attention quality and action quality. We prefer metrics that relate to revenue, time saved and cost reduced.
Ready to put the 6Ps to work?
Let us map your goals, select the right package and define KPIs so your visual storytelling becomes a working conversion tool.