Ama Pure – “Restless Dreamers”

Turning Italian Elegance into an Immersive London Love Story

Client

Ama Pure

Location

London – Harvey Nichols, Knightsbridge, and The Franklin Hotel

Produced by

Marco Joe Fazio Creatives

Deliverables

10-minute Director’s Cut, social media stems, BTS Edition

Services

Branded Entertainment, Fashion Film Production, Space+Style™ Storytelling

The Challenge

To celebrate a decade-long partnership between Ama Pure and Harvey Nichols, the client brief called for a refined fashion film that would:

Showcase Ama Pure products inside Harvey Nichols
Celebrate Italian craftsmanship through a narrative lens
Position Ama Pure’s luxurious cashmere products within an emotional story, rather than a traditional product spotlight

Our Solution: A Branded Entertainment Journey

We crafted “Restless Dreamers: Love Stories, Tales and Laughs” — a cinematic narrative following two characters, Gian Marco and Sara, through an evocative day in London.

Our approach blended:

Dolby Atmos immersive audio design with ASMR-inducing foley
Rich storytelling structure with a twist ending
Space+Style™ visual language, integrating fashion and luxury lifestyle within iconic London settings

This wasn’t just a product showcase. It was a tale of elegance, intimacy, and discovery, using Ama Pure’s collection as emotional anchors in the story.

🎥 Watch the Director’s Cut

Narrative Highlights

1. Morning Awakening at The Franklin

Golden morning light, delicate textures, the intimacy of touch — the film opens with a sensual portrayal of routine, elevating the scarf to a poetic symbol.

2. London Adventure

From the streets of Knightsbridge to iconic sights of London’s black cabs, the talents explore the city adorned in Ama Pure’s pieces, portrayed through smooth, parallax movement and elegant handheld cinematography.

3. Harvey Nichols Showcase

The heart of the journey. Inside Harvey Nichols, the couple explores Ama Pure’s latest collection — a tactile, emotional experience captured with shallow depth of field, ASMR-enhanced foley, and soft ambient music.

4. Fifth Floor Toast & Knightsbridge Romance

After an aperitivo at the Harvey Nichols bar, the film follows them through the romantic streets, culminating in an intimate dinner at The Franklin.

5. The Twist: A Gift and a Goodbye

The evening ends with a mysterious, beautifully wrapped limited-edition Ama Pure gift — a symbol of elegance and longing.

Pre-Production Excellence

What makes this film stand out is the meticulous preparation behind it. Our pre-production included:

🎥 Director’s Treatment with scene-by-scene visual and sound design concepts

🎨 Mood & Style Palette carefully transitioning light and tone across the time of day

✍️ Scriptwriting and scene breakdowns integrating ASMR sound layers

🗓️ Shooting schedule and logistics, including permissions with the Royal Borough of Kensington and Chelsea

🎬 Detailed shot list and sides, ensuring every product and location was shot with purpose

Copyright & Usage Notice

All downloadable documents and materials provided in this section — including the Director’s Treatment, Mood & Style Palette, Script, Scene Breakdowns, Shot Lists, and Sides — are © 2024 Marco Joe Fazio Ltd. and are shared here solely for educational and demonstrative purposes.

These assets are part of a commissioned production and remain the intellectual property of Marco Joe Fazio Ltd. Any reproduction, distribution, adaptation, or commercial use, in whole or in part, without express written permission, is strictly prohibited.

The Power of Sound Design

Our creative sound engineering is one of our most powerful yet underappreciated tools. In this project, the nuanced rustle of fabrics, soft echoes of marble floors, and the whisper of a scarf in the wind added an invisible layer of luxury that audiences feel rather than see.

We composed an original soundtrack to accompany the film, layered with bespoke foley and Autonomous Sensory Meridian Response (ASMR) ambient textures to stimulate the senses. Mixed in Dolby Atmos, this elevated the viewing experience into something immersive and almost tactile.

Backstage Edition

To extend the film’s reach and reinforce our brand storytelling expertise, we produced a special Backstage Edition. This companion video blends:

Final footage + Behind-the-Scenes clips
Crew interviews
Glimpses of the filmmaking magic

It helps the audience appreciate the artistry and effort behind every frame.

🎥 Explore the Backstage Edition

On-Screen Talents – The Dreamers

SARA BRUSCO

A luminous force both on screen and on air, Sara Brusco weaves her past as a Sky TG24 anchor and actress (Hope, 10 Regole Per Fare Innamorare) into every gesture. In this film, she is the story's heartbeat — a muse, a mystery, a woman whose elegance lives in movement, in silence, in silk.

GIAN MARCO TAVANI

The restless soul with eyes that search and a smile that remembers, Gian Marco Tavani, brings a cinematic presence shaped by his work in film and television. From Made in Italy to Il Commissario Rex, his roles blend elegance with emotional gravity. In Restless Dreamers, he embodies the poetic drifter—a figure of longing and charm draped in the grace of Ama Pure.

Our Team, The Makers of Magic

Directed and captured through the lens of visionary MARCO JOE FAZIO (AOP) — a visual architect whose framing evokes the restless spirit of dreamers, blending light, movement, and emotion into timeless imagery.

Orchestrated by the pulse of precision, GEENA CHOHAN, our Production Manager & First Assistant Camera, whose seamless coordination turned complexity into elegance, grounding every moment in clarity and calm.

The soul of each setting, TARA CLARK — Production Designer extraordinaire — who shaped environments into emotions, weaving atmosphere and story through fabric, form, and hue.

With a dancer’s precision, WAYNE MAURICE SMITH, our steadfast Second Assistant Camera, ensured each movement met its mark, fluid and invisible, supporting the rhythm of every shot.

The sculptor of shadows and light, JOEL RAINSLEY — the Gaffer — crafted luminous contrasts that painted our characters in intimacy and wonder, one beam and bounce at a time.

Holding the current beneath the dream, CHARLES ALEXANDER, our Best Boy Electric, ensured the flow of energy ran silently and flawlessly, empowering every glow behind the lens.

A silent force of balance and strength, NIKOLAY GEORGEV, Key Grip, gave structure to imagination, bending motion to emotion with quiet mastery.

Unveiling truth between takes, LINDSAY ALLEN-HYND, our BTS Videographer, captured the pulse behind the production — the laughter, the labour, the glances that made it human.

Amplifying the vision with every swipe and scroll, VANHLIMPUIA ALFOE CHHANGTE, our Social Media Specialist, translated the story into shareable content, making the dream echo far beyond the frame.

With special thanks to:

Luciana and Gian Marco at Ama Pure

Arianne Costantinou & Shaleen Chopra at Harvey Nichols

Matteo Marsini at The Franklin, London

Strategic Impact & ROI Potential

This project isn’t just beautiful—it’s business-smart. As outlined in our internal ROI strategy, the film and its deliverables can:

Drive engagement via social stems
Increase dwell time on Ama Pure’s product pages
Boost conversions through emotional storytelling
Create evergreen content for brand campaigns and seasonal releases