Ama Pure – “Restless Dreamers”
A cinematic fashion film celebrating Ama Pure’s partnership with Harvey Nichols, using story and sound to turn cashmere into emotion.
Quick Facts
Client: Ama Pure
Location: London (Harvey Nichols, Knightsbridge and The Franklin Hotel)
Services: Branded Entertainment, Fashion Film Production, Space+Style™ storytelling
Deliverables: 10-minute Director’s Cut, social media stems, Backstage Edition
The Brief
Celebrate a decade-long partnership with Harvey Nichols while showcasing Ama Pure products in-store. The film needed to communicate Italian craftsmanship through narrative, not through a standard product spotlight.
The Meaning
The audience needed to feel:
Tactile luxury and intimacy (you can almost feel the fabric).
A sense of romance and aspiration without cliché.
Confidence in craftsmanship and detail, which creates trust and intent to buy.
The Craft
Cinematic narrative structure with a twist ending to sustain attention.
Sensory sound design (ASMR, foley textures, and immersive audio) to make luxury felt, not just seen.
Deliberate light and tone progression across the day, so every scene supports the emotional arc.
Meticulous pre-production: treatment, palette, script, breakdowns, shot list, schedule, and permissions, so every product and location was captured with purpose.
The Deliverables
10-minute Director’s Cut
Social-first stems from cutdowns and campaign roll-out
Backstage Edition combining final footage and behind-the-scenes storytelling
The Outcome
A brand film designed to increase dwell time, attention, and recall, not just views.
Multi-format assets ready to deploy across site, socials, seasonal releases, and retail partnership storytelling.
A long-form hero piece supported by short-form content, creating a repeatable conversion tool built for measurable ROI.
🎥 Watch the Director’s Cut
©2024 all rights reserved - space+style™ motion picture and media production by marco joe fazio creatives
Pre-Production Excellence
What makes this film stand out is the meticulous preparation behind it. Our pre-production included:
🎥 Director’s Treatment with scene-by-scene visual and sound design concepts
🎨 Mood & Style Palette carefully transitioning light and tone across the time of day
✍️ Scriptwriting and scene breakdowns integrating ASMR sound layers
🗓️ Shooting schedule and logistics, including permissions with the Royal Borough of Kensington and Chelsea
🎬 Detailed shot list and sides, ensuring every product and location was shot with purpose
Copyright & Usage Notice
All downloadable documents and materials provided in this section — including the Director’s Treatment, Mood & Style Palette, Script, Scene Breakdowns, Shot Lists, and Sides — are © 2024 Marco Joe Fazio Ltd. and are shared here solely for educational and demonstrative purposes.
These assets are part of a commissioned production and remain the intellectual property of Marco Joe Fazio Ltd. Any reproduction, distribution, adaptation, or commercial use, in whole or in part, without express written permission, is strictly prohibited.
The Power of Sound Design
Our creative sound engineering is one of our most powerful yet underappreciated tools. In this project, the nuanced rustle of fabrics, soft echoes of marble floors, and the whisper of a scarf in the wind added an invisible layer of luxury that audiences feel rather than see.
We composed an original soundtrack to accompany the film, layered with bespoke foley and Autonomous Sensory Meridian Response (ASMR) ambient textures to stimulate the senses. Mixed in Dolby Atmos, this elevated the viewing experience into something immersive and almost tactile.
Backstage Edition
To extend the film’s reach and reinforce our brand storytelling expertise, we produced a special Backstage Edition. This companion video blends:
Final footage + Behind-the-Scenes clips
Crew interviews
Glimpses of the filmmaking magic
It helps the audience appreciate the artistry and effort behind every frame.
🎥 Explore the Backstage Edition
©2024 all rights reserved - space+style™ motion picture and media production by marco joe fazio creatives
On-Screen Talents – The Dreamers
SARA BRUSCO
A luminous force both on screen and on air, Sara Brusco weaves her past as a Sky TG24 anchor and actress (Hope, 10 Regole Per Fare Innamorare) into every gesture. In this film, she is the story's heartbeat — a muse, a mystery, a woman whose elegance lives in movement, in silence, in silk.
GIAN MARCO TAVANI
The restless soul with eyes that search and a smile that remembers, Gian Marco Tavani, brings a cinematic presence shaped by his work in film and television. From Made in Italy to Il Commissario Rex, his roles blend elegance with emotional gravity. In Restless Dreamers, he embodies the poetic drifter—a figure of longing and charm draped in the grace of Ama Pure.
Our Team, The Makers of Magic
Directed and captured through the lens of visionary MARCO JOE FAZIO (AOP) — a visual architect whose framing evokes the restless spirit of dreamers, blending light, movement, and emotion into timeless imagery.
Orchestrated by the pulse of precision, GEENA CHOHAN, our Production Manager & First Assistant Camera, whose seamless coordination turned complexity into elegance, grounding every moment in clarity and calm.
The soul of each setting, TARA CLARK — Production Designer extraordinaire — who shaped environments into emotions, weaving atmosphere and story through fabric, form, and hue.
With a dancer’s precision, WAYNE MAURICE SMITH, our steadfast Second Assistant Camera, ensured each movement met its mark, fluid and invisible, supporting the rhythm of every shot.
The sculptor of shadows and light, JOEL RAINSLEY — the Gaffer — crafted luminous contrasts that painted our characters in intimacy and wonder, one beam and bounce at a time.
Holding the current beneath the dream, CHARLES ALEXANDER, our Best Boy Electric, ensured the flow of energy ran silently and flawlessly, empowering every glow behind the lens.
A silent force of balance and strength, NIKOLAY GEORGEV, Key Grip, gave structure to imagination, bending motion to emotion with quiet mastery.
Unveiling truth between takes, LINDSAY ALLEN-HYND, our BTS Videographer, captured the pulse behind the production — the laughter, the labour, the glances that made it human.
Amplifying the vision with every swipe and scroll, VANHLIMPUIA ALFOE CHHANGTE, our Social Media Specialist, translated the story into shareable content, making the dream echo far beyond the frame.
With special thanks to:
Luciana and Gian Marco at Ama Pure
Arianne Costantinou & Shaleen Chopra at Harvey Nichols
Matteo Marsini at The Franklin, London