Scoop X Pure
As one of the UK's leading fashion trade shows, Scoop is recognised by designers, fashion buyers and industry experts as the go-to event for showcasing the most exciting collections. This season, Karen Radley - founder and MD of Scoop - collaborated with Pure London to present Scoop X Pure at The Truman Brewery.
Retouching Beauty
Today’s technology indeed gives us incredible tools to manage tasks quicker and with less human resources than before.
Artificial Intelligence (AI) is taking the upper hand over us, controlling our homes, driving our cars, writing our texts and many other tasks… which we eventually forget how to do! I noticed that my handwriting got worse in the last decade, obviously, as I am not training enough on that.
However, as much as it is easy and fun to let computers do our work, knowledge and control are vital in any operation.
An Italian (coffee) in London
Italians are known for their coffee, but what is it like to taste a true coffee in the heart of London?
Lavazza asked our photographic and video services to document the construction and opening of their first flagship store in the UK.
9 mistakes designers make when taking pictures of their projects
It’s incredible how many designers miss presenting their interiors in the best appealing way.
And having worked for almost twenty years as a RIBA chartered architect in the UK and Italy, I was one of them!
During my career, I understood that a designer considers his detailed CAD drawings, skilful handmade perspective views and state-of-the-art computer-generated simulations as everything he needs to present his portfolio and attract new customers.
The importance of sketching in photography
Maha Alamri, set designer and illustrator, explains how, when it comes to visualisation, sketching plays a crucial role in set design and storyboarding, as it is the first step in translating a creative project into reality.
Catalogue photos for fashion entrepreneurs
Frequently I am asked to work on imagery for catalogues, whether they are for printed publishing, websites or online sales.
Differently from advertising work – where we usually work with a higher budget – the primary concern of an entrepreneur who needs all his collection photographed is how to get all those shots quickly and within a reasonable expenditure… still achieving good quality, of course!
The Best Way to spend 3 Days in Sweden… twice!
Short trips discovering new places while doing my job is probably one of the most exciting things, in my opinion. That’s what happened in Sweden, working for Mia Karlsson Interior Design at the same property twice, five years apart.
Introducing Maha Alamri
We love photographing fashion on location. And, at the same time, we believe that architecture and interior photography should be made “alive”, introducing other elements of design in the scene borrowed from the fashion world. That is, in essence, a lifestyle approach to our services, which we call “space + style”.
Set Design for space + style in 6 steps
Space + Style, our USP, is a service tailored exclusively for the hospitality, fashion and design industries. It’s for those who are ready to take their marketing and imagery to the next level.
One of the essential elements of this service is designing a set in the broadest extension that the project requires.
Here is an approach to set design in 6 steps.
Motors & Bodies photography & film
It is now time to untangle, rewire and make the most of your business.
Whether you own a dealership, a body shop or you are a private car collector, you might find that this is an excellent moment to photograph your fleet.
Hospitality 1, 2, 3 - the return to 'normality'
How hospitality brands can adapt their marketing to stay ahead of the curve.
The race is on for hospitality brands to show customers what they’ve been missing.
People are desperate for a dose of normality - to go out and dine with friends, to sip cocktails at their favourite bar and to hear the buzz of other people revelling in the experience - but some are also nervous about what ‘normal’ looks like.
So how can hospitality businesses entice customers while reassuring them at the same time?
It’s tricky to balance but getting it right can make all the difference in securing bookings as business resumes.
Here are our ideas for setting yourself apart right now…
As water flows, so does alcohol…
Dosage advisory, before reading this article: 30% adult content (over 24), 35% reserved to the beverage industry managers, 35% ABV and above is your product rating. If you are complying with the dosage above, it means you are producing delicious spirits. It also means that your primary selling channel has gone busted thanks to the year-long worldwide lockdown of hospitality venues.
You cannot rely as before on your sales agents – bartenders and spirit sommeliers – and on your shop windows – lounge bars, pubs and restaurants.
What do you do?
A Room with a View
What happens when your client asks to photograph a sophisticated interior design, where the view from the window is even more outstanding than that?
![Beyond a [beautiful] shot](https://images.squarespace-cdn.com/content/v1/6155ea59f4981c3260734ce1/1634162848206-01N7EU57PJ748O95MR8C/Retouching+in+the+Digital+Era_thumb.jpg)
Beyond a [beautiful] shot
Understanding the difference between photo development and retouching.
This season is all about food!
If you are a chef, a designer, a stylist or a model willing to experiment with us a different way to show the decadency of food in an irreverent, non-stereotyped, alluring and flamboyant manner, please get in touch.
I'm pickin' up good vibrations...
There is nothing better when doing our job as best as we can, to get rewarding feedback from our clients.
Haggis & Whisky in Edinburgh
A hidden gem in Edinburgh Old Town, Arcade Haggis & Whisky House offers a cosy and welcoming stop to the city wandering.
Let’s re-workout together
Casall sportswear and Jenny Pacey at Harbour Club Kensington
Finally, endless months of push-ups on the living room’s rug and skipping rope in the garden seems to turn to an end. Workouts in video conference goodbye!
The pleasure of training together is back. As going to our favourite gym club is not just about training; it is also a way of socialising and having fun together.
Good to get together
With the intent of getting closer to our clients and partners, at marco joe fazio Ltd. we have just introduced a new tool, Slack communication system between us and other organisations.
Love 4 Legs
As during this period of social distancing many of us are self-isolating at home, I thought to repost a short fashion film, which I produced a few years ago for a masterclass with Nick Knight.
Believe it or not, this project has been shot at home with an iPhone 5s.
Always remember that creativity is king!