The Architect with a Guitar
How Music and Design Shape My Visual Storytelling
Before I ever picked up a camera, I picked up a guitar.
Music was my first language — rhythm, tone, and silence were how I learned to make sense of the world. Years later, as an architect and lighting designer, I discovered another way to compose: with space, shadow, and structure. These two disciplines may seem worlds apart, but to me, they have always been part of the same creative flow.
Today, as a photographer and director, I draw from both worlds. Every frame I create combines the precision of architecture with the rhythm of a melody. This convergence forms the basis of my Space+Style™ holistic vision — a belief that storytelling truly resonates when design, light, and rhythm move in harmony.
A vintage photo of me mid-guitar solo
“I learned rhythm from the guitar and proportion from architecture — both taught me that beauty is a structure you can feel.”
From Symphony to Storyboard
My journey wasn’t straightforward. It developed gradually — like a crescendo.
The discipline I acquired through architecture provided me with structure. The fluidity I learned from music instilled emotional rhythm. That dual training continues to influence my work today. When I create a visual campaign — whether for a couture fashion brand or a heritage architecture studio — I consider not just what the audience will see, but what they will feel.
My studio doesn’t create for algorithms. We create for atmosphere.
And in a world flooded with content, I believe that resonance matters most. That’s where my architectural eye and musical instinct come together to craft stories that are not just seen — they are felt.
Why I Created Space+Style™
That fusion of disciplines led to something larger: Space+Style™ — my signature methodology that merges the rigour of architectural storytelling with the elegance of fashion and lifestyle imagery.
It’s how we approach every project, whether:
Crafting a branded fashion film where fabric moves like choreography,
Or capturing the light falling across a minimal concrete facade, like a stanza in a visual poem.
In Space+Style™, form and feeling are inseparable.
More Than Biography — This Is My Creative Ethos
This story isn’t background trivia — it’s how I work.
Clients often ask how we bring such harmony between visuals and narrative. And the answer is: it’s baked into my DNA. Music taught me movement. Architecture taught me discipline. Both gave me the tools to create visual stories that feel structural, emotive, and elegant — stories that build trust, convey value, and deliver ROI.
For brands that care about legacy and identity, I believe in building visual content that speaks with both elegance and evidence.
This is why we don’t just produce content — we compose conversion tools.
Want to See More?
I’ll soon be sharing some behind-the-scenes glimpses into this part of my life:
My studio playlist, which still sets the mood for our edits
Notes from my earliest architectural sketches
Let’s tell a story your audience can’t ignore!
