A Masterpiece to Collect
The Branded Storytelling Behind the Benetton B190
When passion meets precision, stories accelerate.
We’re proud to spotlight the recent feature in Monaco Island Magazine, which unveils the legacy and significance of the Benetton B190 Formula One car, not merely as a machine, but as a collectable icon.
As Editor-at-Large for the magazine and the creative force behind this story, Marco Fazio had the unique opportunity to bridge editorial narrative with branded entertainment at its highest form.
This article is more than a tribute to a legendary race car—it’s an extract from a bespoke digital experience we designed for the B190’s private owner, aiding in its discreet, high-value sale.
Track Day, Timeless Story
Our creative team at Marco Joe Fazio Creatives was entrusted with crafting the complete communication experience. From concept to execution, we developed a suite of digital communication assets to enhance the car’s value proposition, including a cinematic short film filmed at Brands Hatch—a location synonymous with motor racing heritage.
The Journey Has Just Begun - B190 at Brands Hatch
This film serves as the emotional backbone of both the Monaco Island feature and the dedicated car presentation website. It’s a striking example of branded entertainment, a storytelling method where brands become protagonists in content that people actually want to watch—not skip.
Branded Entertainment as Conversion Tool
Unlike traditional listings or classified ads, this project illustrates how branded storytelling fosters emotional engagement, builds trust, and drives conversion. It achieves this by:
Positioning the car as a character, not a commodity.
Using cinematic language to evoke nostalgia and excitement.
Transforming a passive listing into an active, immersive experience.
Delivering a premium aura aligned with collectors’ expectations.
This approach aligns with our Space+Style™ philosophy: blending the elegance of luxury aesthetics with the raw beauty of spatial and mechanical design.
Benetton B190’s Ford-Cosworth HBA4 3.5L V8 engine
Results Beyond Impressions
The B190 project exemplifies what we define as content marketing with measurable ROI. The assets produced for this campaign serve multiple functions:
Sales Tool: The film and website offer a 24/7 sales pitch, with elegance and precision.
Brand Elevation: The owner’s persona and the car’s legacy are enhanced through storytelling.
Repurposability: The content is adaptable across social media, private presentations, and press features.
Cultural Capital: Being featured on a platform like Monaco Island Magazine positions the car (and its owner) within a prestigious cultural context.
From Brands Hatch to the Riviera
Our work does not merely film fast cars; we craft legacies on screen. In a world inundated with content, branded entertainment enables our clients to stand out by creating meaningful stories that are not only seen but felt.
If you are a collector, dealer, or luxury brand seeking to transform your story into a conversion-ready visual narrative, we invite you to explore how we can elevate your asset—just as we did with the Benetton B190.
Explore the full article here: monacoisland.io/post/b190-a-masterpiece-to-collect
Interested in telling your own story with cinematic finesse?
Let’s start your next chapter together.
