A legendary Formula One car reborn on track.

The Journey Has Just Begun captures the Benetton B190 Formula One car at Brands Hatch, transforming an iconic machine into the protagonist of a cinematic narrative. Produced for a private collector, the film formed the centrepiece of a bespoke digital experience designed to enhance the car’s value and support its discreet, high-value sale .

Guided by the Space+Style™ philosophy, the film blends racing heritage with cinematic language, positioning the B190 not as a commodity but as a character with legacy, precision and emotion. This work exemplifies branded entertainment as a conversion tool, delivering cultural capital, trust and resonance beyond traditional automotive listings.

Credits

Creative Lead and Director of Photography // Marco Fazio (AOP)

Production // Marco Joe Fazio Creatives

Client // Private Collector

Featured // Benetton B190 Formula One Car (Ford-Cosworth HBA4 3.5L V8)