A Love Story in Cashmere

The Director’s Cut of our Ama Pure production expands the original narrative into an immersive visual journey, magnifying the elegance and craftsmanship of the brand’s signature cashmere pieces. Guided by the Space+Style™ philosophy, the film juxtaposes the softness of fabric with atmospheric landscapes, creating a dialogue between fashion, nature and emotion .

This version reveals subtler rhythms, lingering on detail and gesture, offering viewers a more contemplative lens through which to experience Ama Pure’s identity. It is a cinematic homage to restless dreamers—those who live beauty as both comfort and statement.

Credits

Client // Ama Pure

Creative Lead & DOP // Marco Joe Fazio (AOP)

Production Manager // Geena Chohan

Production Designer // Tara Clark

Assistant Camera // Wayne Maurice Smith

Gaffer // Joel Rainsley

Best Boy Electric // Charles Alexander

Key Grip // Nikolay Georgev

BTS Videography // Lindsay Allen-Hynd

Social Media Specialist // Vanhlimpuia Alfoe Chhangte

Shot in London – Harvey Nichols & The Franklin, South Kensington