When Light Becomes Art
Our space+style™ service is tailored specifically for hospitality, fashion and design businesses who have chosen to go beyond a simple illustration of their products.
Pushing visual boundaries, we are reshaping the art of lifestyle shoots, bringing products, people, and locations together to tell a visual story rich in meaning and symbolism.
Our collaboration with Detail Lighting, under the visionary leadership of Piero De Marchis, stands as a testament to the magic that unfolds when clients entrust us with the creative reins. Since 2015, we have embarked on a transformative journey, redefining Detail Lighting's brand presence and product visualisation to captivate and engage.
our project
Our initial mandate to rejuvenate Detail Lighting’s digital and print media presence evolved into a comprehensive brand identity overhaul. Aligning with Piero, we introduced a pioneering perspective on showcasing lighting solutions, pivoting from technical specifications to the lived experience of light. This approach not only brought the products to life but also redefined Detail Lighting's mission.
We segmented our narrative into three compelling chapters:
Task Light: Illumination for focus and productivity
Ambient Light: Lighting for relaxation and pleasure
Outdoor Living: Enlightening exterior spaces
Further enriching our project was the elevation of products into artistic realms, encapsulated by the powerful mantra,
When light becomes art
developing the concept
Armed with a clear vision, our journey bifurcated into crafting a refreshed brand image and capturing the products in painterly compositions. Our graphic design strategy embraced minimalism, allowing the content’s significance to flourish in a sea of negative space, ensuring brand consistency across all platforms.
In photography, we drew inspiration from the fashion industry to sketch a visual identity that Detail Lighting could call its own. This phase introduced novel photographic styles, including bespoke still-life setups and lifestyle imagery that introduced a human dimension to the narrative.
sketching the ideas
Preliminary sketches bridge our vision and the client’s expectations, ensuring a shared understanding and excitement for the project. This visual dialogue streamlined the creative process, allowing us to align closely with our client's vision and timeline.
the road to production
Our meticulous planning addressed the technical diversity of Detail Lighting's product range, leading to the creation of hundreds of images across various product categories and bespoke sets. This phase was marked by detailed set designs, collaborative fashion endeavours, and the logistical challenge of managing extensive photoshoots.
behind the scenes of When Lights Becomes Art
Creativity meets craftsmanship in a vibrant display of set construction and prop selection. These snapshots reveal the artistry and meticulous planning behind every shot, from the strategic arrangement of lighting rigs to the thoughtful curation of objects that transform spaces into visual narratives.
Witness the transformation of models as they prepare to become integral elements of our storytelling in the midst of this creative process. These candid moments of preparation showcase the dedication and collaborative spirit that fuel our projects, highlighting the beauty and effort that lie beyond the final image.
the deliverables
Utilising the images we created for Detail Lighting, we have successfully rebranded the company, delivering:
a revitalised website
a dual-format product catalogue (printed and digital)
refreshed business cards and advertising materials
the happy ending
Beyond its artistic allure, this project delivered tangible business outcomes, significantly enhancing Detail Lighting's market presence, brand clarity, and sales. Our endeavour redefined Detail Lighting's visual narrative and solidified a lasting client relationship characterised by mutual trust and creative achievement.
Experience the full scope of our collaboration with Detail Lighting and learn how our space+style™ service can illuminate your brand's story.
Read Piero De Marchis's testimonial here and envision the possibilities for your own brand.
When light becomes artcredits & acknowledgements
client // Detail Lighting
photography & production // Marco Fazio
interior styling // Harriet Porter
key scenic artist // Ken Curl
art director // Strawberry Love
make-up & hair stylist // Stefania Paci
wardrobe assistant // Nicolò Atzori
assistant photographer // Oliver Spier
assistant stylist // Elena Fantuzzi
models // Julie Dumont, Natalia Satunova, Sam Barraclough
Thanks to Carlo M for his endless lighting and sparkle work, LunaSky for supplying the garments, and Studio Spaces for accommodating all our requests.
embark on your transformative journey with us
Discover how our bespoke services can elevate your brand’s visual narrative.