The Mediterranean in a Bottle
An enchanting spirit has emerged from the depths of the Mediterranean, capturing the essence of its sun-drenched shores and aromatic landscapes. Enjoy Gin d’Azur as seen by Annabel’s spirit sommelier, Stefano Chilà.
As water flows, so does alcohol…
Dosage advisory, before reading this article: 30% adult content (over 24), 35% reserved to the beverage industry managers, 35% ABV and above is your product rating. If you are complying with the dosage above, it means you are producing delicious spirits. It also means that your primary selling channel has gone busted thanks to the year-long worldwide lockdown of hospitality venues.
You cannot rely as before on your sales agents – bartenders and spirit sommeliers – and on your shop windows – lounge bars, pubs and restaurants.
What do you do?