marcojoefazio_I_5 Lost Love IV_original.jpg

Vainglory is unjustified boasting

Pope Gregory I, in year AD 590, viewed it as a form of pride, so he folded vainglory into pride for his listing of sins.

The Latin term gloria roughly means boasting, although its English cognate - glory - has come to have an exclusively positive meaning; historically, vain roughly meant futile, but by the 14th century had come to have the strong narcissistic undertones, of irrelevant accuracy, that it retains today. As a result of these semantic changes, vainglory has become a rarely used word in itself, and is now commonly interpreted as referring to vanity.

In most famous referral to vanity, the tale told by Ovid, Echo, a nymph, falls in love with a vain youth named Narcissus, who was the son of the blue Nymph Liriope of Thespia… our interpretation starts from here, then develop its own story.


credits & acknowledgements


photography & production management // Marco Joe Fazio

art director & wardrobe stylist // I am Queenie

make-up artist & hair stylist // Anita Brulee

prosthetic artist // Gemma Dillon

models // Lauren Broadhead, Elia Misesti, Danish Wakeel


a special thanks to Marcio Morais for his graphic design contribution

enter the vainglory gallery...

discover what lies beneath...