Vainglory is unjustified boasting
Pope Gregory I, in year AD 590, viewed it as a form of pride, so he folded vainglory into pride for his listing of sins.
The Latin term gloria roughly means boasting, although its English cognate - glory - has come to have an exclusively positive meaning; historically, vain roughly meant futile, but by the 14th century had come to have the strong narcissistic undertones, of irrelevant accuracy, that it retains today. As a result of these semantic changes, vainglory has become a rarely used word in itself, and is now commonly interpreted as referring to vanity.
In most famous referral to vanity, the tale told by Ovid, Echo, a nymph, falls in love with a vain youth named Narcissus, who was the son of the blue Nymph Liriope of Thespia… our interpretation starts from here, then develop its own story.
credits & acknowledgements
photography & production management // Marco Joe Fazio
art director & wardrobe stylist // I am Queenie
make-up artist & hair stylist // Anita Brulee
prosthetic artist // Gemma Dillon
models // Lauren Broadhead, Elia Misesti, Danish Wakeel
a special thanks to Marcio Morais for his graphic design contribution