A Visual Symphony in Motion:
Vita Boutique Fitness
A one-day, multi-stakeholder shoot capturing architecture, atmosphere, and movement across six floors, built for web, social and in-studio screens.
a sketch by the architect, Federico Schilling, Flair Studio
Quick Facts
Client: Vita Boutique Fitness (with Flair Studio and Detail Lighting)
Location: 31 Sloane Square, Chelsea, London
Services: Photo, film, sound-first storytelling, colour and sound post-production
Deliverables: Stills and motion assets for web, social, and 4K studio displays
The Brief
Capture Vita’s newly renovated space, with enough breadth to serve three clients in one day. The content needed to communicate both architectural elegance and the energy of classes, all within a tight timeframe.
The Meaning
The audience needed to feel:
Aspiration and credibility.
Energy, calm, and a sense of belonging.
Confidence that the space and experience are premium, building immediate trust.
The Craft
Precision scheduling to capture each floor at its best, while filming real movement without disrupting flow.
A visual language that balances architecture, detail, and human energy.
A sound-aware approach (especially for wellness experiences like Vita Gong), so the content feels immersive rather than silent and flat.
Multi-format capture for real-world deployment across channels and screens.
The Deliverables
Interior and exterior stills across six floors
Fitness class video clips (yoga, pilates, barre and cardio dance)
Wellness experience coverage (Vita Gong)
Multi-format exports for web, social, and in-studio 4K displays
A short promo asset combining clips and stills for partner use
The Outcome
Delivered a complex brief in a single day, producing a deep asset library to support ongoing marketing.
Client feedback emphasised efficiency, planning clarity, and the volume achieved in eight hours.
Assets designed as a conversion tool for launches, membership marketing, partner PR, and ongoing content with measurable ROI potential.
the challenge: capturing essence and energy
the execution: a tapestry of movement and light
“Marco and his team have worked on a tight deadline to plan and deliver a photo and video shoot efficiently with quite a complicated brief!
They produced a detailed action plan, keeping everyone informed. They shot interior and exterior images over six floors and video-filmed our fitness classes and wellness offerings. I still can’t believe how much the team has achieved in just eight hours.
We love the photos and videos they have created for us and how they reflect our lifestyle brand. I can’t wait to use them for our new marketing material, and we look forward to working with Marco’s creative team again.”
an invitation to fitness club managers
In the dynamic world of fitness, where every workout and wellness class tells a unique story, the power of visual storytelling cannot be understated. We invite you to elevate your brand’s narrative with marco joe fazio creatives’ photography and video services.
Let us help you capture the essence of your fitness club, showcasing the energy, dedication, and transformative experiences you offer. Our expertise in visually compelling content can set your brand apart, engaging and inspiring your clientele like never before.
credits & acknowledgements
Our heartfelt appreciation goes to Piero De Marchis, Federico Schilling, and Federica De Caro for their trust and collaboration, which allowed us to deliver our best work. Special thanks to the pilates & yoga team, dancers, and all involved in bringing this project to life.
pilates & yoga team // Ozer Aslan, Roberto Bitetto, Nicole Campbell-Watson, Nicola Coates, Alexander Ivanov, Natalie Simmonds
dancers // Alexandra Livermore, Sophie Shanahan, Courtney Ward
gong performer // Athena Ko
production management // Geena Chohan
cinematography // Marco Fazio
assistant // Wayne Maurice Smith
stills, motion picture and media space+style™ production by marco joe fazio creatives